City-by-city SEO
With RankGuarantee™, each service gets its own page in each city you serve, so a search for your service in a Broome County town lands on a page written for that search. See how it works.
Broome County, NY · SEO Services
SEO Services for Broome County's Established Local Businesses
Look at the field before you hire an SEO company in Broome County: the field in Broome County has stopped growing. GetPhound delivers SEO for local businesses on monthly plans that are flat, with no setup fee or contract, and the numbers below are where we would start.
Market snapshot
Broome County at a Glance: Competition, Growth and Search Demand
Local Search Competition Index
52.1/ 100
Sitting at rank 813 of 1,822 counties with 20,000+ residents and 303 of the 400 markets we cover. A higher score means more local businesses are competing for the same searches. How the score works
We rate every U.S. county-equivalent with 20,000 or more residents on how many local-search businesses (such as the lawyers, dentists, contractors, restaurants, salons and agents that customers find on Google and the map) compete for the same customers. Broome County scores 52.1, which is near the middle of the pack.
Two features set Broome County apart: it is a county where local-search businesses have stopped growing, and it is also a county whose business base is flat or shrinking. The eight measures that follow place it among every other county.
- How much the population has changed since 2020 -1.3% Slower pace than 82% of counties
- Median household earnings (2023 est.) $63,590 Behind than 57% of counties
- Local-search business locations per 10,000 people 45.2 Busier than 54% of counties
- How those businesses changed, 2017 to 2022 -5% Less growth than 84% of counties
- Share of them with fewer than 5 employees 54.5% Lower share than 72% of counties
- Change in employer locations, all industries, 2017 to 2022 -4.7% Less growth than 93% of counties
- Cities and towns of 2,500+ residents 3 More towns than 62% of counties
- New homes permitted per 10,000 residents (2025) 11.8 Quieter building than 77% of counties
Each bar places Broome County against all 1,822 U.S. counties with 20,000 or more residents. Sources: U.S. Census Bureau Population Estimates, County Business Patterns (2017 and 2022), Census income estimates and the Building Permits Survey.
What stands out
Local Competition in Broome County Has Stopped Growing
The field has not grown in Broome County: employer locations in the local-search categories we track changed −5% from 2017 to 2022, slower than 84% of counties. A steadier set of competitors makes the results easier to read and easier to move up in.
Broome County has 196,077 residents, which ranks 357th of 3,143 U.S. counties, with population change of −1.3% since the 2020 Census. Across all industries it has 4,011 employer locations, 20.5 per 1,000 residents.
No single place dominates Broome County: the largest, Binghamton, has about 24% of residents, and others include Johnson City (14,874), Endicott (13,211), Port Dickinson (1,669) and Whitney Point (901). Searchers use their own town's name, so each place is its own ranking opportunity.
60% of residents (116,756 people) live outside any incorporated place, so county-level and "near me" searches matter as much as city names.
Where the customers are
Broome County by Place: A Search Market for Each
The largest places in Broome County by resident count. A local SEO plan can build pages for any of them, one per service you offer in each.
| City or town | Population (2023 est.) | Percent of the county |
|---|---|---|
| Binghamton | 46,727 | 24% |
| Johnson City | 14,874 | 8% |
| Endicott | 13,211 | 7% |
| Port Dickinson | 1,669 | 1% |
| Whitney Point | 901 | 0% |
| Windsor | 865 | 0% |
Data: U.S. Census Bureau Population Estimates. Places are cities, towns and census-designated places; where a city crosses into a neighboring county, we count only the part that lies in Broome County.
Who else is in the results
Broome County Local Search Competition by Category
The table below measures Broome County against the typical U.S. county for fifteen categories that live on Google and the map: the number of locations, how that number has moved, and how many are very small.
CategoryEmployer locationsCrowding vs. a typical countyShift, 2017 to 2022Locations under 5 staff
Beauty salonsMost contested 55 +10% 36
Physicians offices 121 +3.4% 42
General automotive repair 71 -11.2% 47
Residential remodelersSmallest shops 78 -7.1% 63
Roofing contractors 15 +7.1% 10
Full-service restaurants 157 -12.8% 48
Dentists 57 -6.6% 17
Landscaping servicesFastest growing 60 +13.2% 46
Law offices 53 -18.5% 38
Plumbing, heating and air-conditioning contractors 57 -3.4% 31
Insurance agencies and brokeragesLeast contested 60 -16.7% 45
Janitorial services 25 -10.7% 11
Accounting and CPA firms 20 +5.3% 11
Electrical contractors 33 +10% 16
Real estate agents and brokers 24 +14.3% 22
Crowding = employer locations per 10,000 residents divided by the median U.S. county of 20,000+ residents (1.0x is typical; the dark tick marks it). Counts are establishments from County Business Patterns (2017, 2022), not a measure of search volume. See the method
The beauty salons category is the most contested in Broome County: 55 locations, 1.8x the density of a typical county, and up 10% since 2017. Physicians offices (121 locations, 1.5x) and general automotive repair (71 locations, 1.4x) also run above a normal county. The insurance agencies and brokerages category is the least contested here at 0.8x typical (60 locations), so there are fewer rival pages for those searches.
Landscaping services grew fastest, up 13.2% since 2017 to 60 locations, so new rivals keep arriving there. Law offices went the other way, down 18.5% to 53 locations. The tiniest competitors are in residential remodelers: 63 of 78 locations (81%) have fewer than five employees.
These numbers describe the competition, not the demand. The number of searches and the speed at which a page can rank depend on things public data cannot show, so a crowded category calls for planning and a quiet one is an opening.
Look-alike markets
Broome County Next to Its Closest Look-Alikes
We matched Broome County to the six markets in our 400-market set that look most like it on population, income, local-search competition and how fast the business base is growing.
| Market | LSCI | People | Population change since 2020 | Local-business change since 2017 | Locations under 5 staff |
|---|---|---|---|---|---|
| Broome County, NY (this page) | 52.1 | 196,077 | -1.3% | -5% | 54.5% |
| Saginaw County, MI | 51.6 | 187,782 | -1.2% | -5.5% | 53.1% |
| St. Clair County, IL | 52.2 | 251,018 | -2.5% | -4.5% | 56.3% |
| Jefferson County, TX | 48.4 | 251,496 | -2% | -5.6% | 54.7% |
| Newport News, VA | 55.9 | 183,118 | -1.7% | -1.1% | 52.6% |
| Shawnee County, KS | 55.4 | 177,746 | -0.6% | -2.3% | 57.2% |
| Champaign County, IL | 48.3 | 205,644 | -0.1% | +1.4% | 55% |
The six look-alikes are the counties in our 400-market set that sit closest to this one on size, income, local-search competition, small-business mix and growth. Sources as above.
Saginaw County, MI is the closest match, scoring 51.6 against Broome County's 52.1. Champaign County, IL is the furthest from it, scoring 48.3. The small-business mix differs too: 57.2% of Shawnee County, KS's locations have fewer than five employees, against 54.5% here. If you already invest in SEO in one of these markets, the comparison shows how similar the competition is, not what your results will be.
New construction
New Homes in Broome County: Below the 2024 Peak, Turning Up This Year
New housing units authorized by building permits. Source: the U.S. Census Bureau's Building Permits Survey (county annual files; year-to-date comparison covers the same months in each year). A permit is an authorization, not a finished home.
Broome County authorized 341 housing units in 2024 and 232 in 2025, about 32% fewer; 2025 still works out to 11.8 units per 10,000 residents, less than in 77% of counties. For January through August, permits are running at 182 against 139 a year earlier (+30.9%).
The construction-linked categories already most contested in Broome County are residential remodelers (1.3x typical) and landscaping services (0.9x typical). SEO takes time to build, so start before the demand shows up; new households meet the pages that are already indexed and ranking.
Check the math
Is SEO Worth It for Your Broome County Business? Run the Numbers
SEO is a monthly investment that builds over time, so the useful question is how many new customers it takes to pay for itself. Tell the calculator what a customer is worth and which plan you are weighing.
What is in the plan
What Our SEO Services Cover in Broome County
Map SEO
We optimize the profile, build citations, post weekly, track rankings and manage reviews, so you show up in the map results when Broome County customers search nearby. More on Map SEO.
AI search optimization
Clear, structured pages and consistent business details give AI tools facts to draw on. No one can guarantee a mention in an AI answer; this improves the odds.
Technical, on-page and content
Technical fixes, on-page optimization and written content that answers real customer questions, published every month on every Organic Growth plan.
Call it SEO services, an SEO company, an SEO agency, local SEO or search engine optimization: the work is getting Broome County businesses found on Google, Maps and AI search. Want ads as well? We manage Google, Bing and Meta (Facebook and Instagram) too, and you keep one account manager and one monthly report.
Step by step
The Four Stages of SEO for Broome County Businesses
Start with research
We dig into your services, the cities you serve and who you compete with, audit your website, and write a six-month plan. It is included in your monthly rate.
Build the pages
RankGuarantee™ creates a landing page for every service in every city on your list, and your website gets technical clean-up and on-page improvements.
Google Maps, content, AI search
We polish your Google Business Profile, citations and reviews, publish Strategic Content Assets, and lay out your pages so AI search can pull accurate facts from them.
Measure & expand
Your account manager walks you through a monthly Search Console and Analytics report, and we expand into the pages and topics the numbers support.
Pricing
Flat-Rate SEO Pricing for Broome County Businesses
There is no setup fee and no contract on any plan. Your monthly rate covers onboarding: keyword research, a website audit and a six-month plan. Walk through it with our CEO.
Common questions
SEO in Broome County: Frequently Asked Questions
What does an SEO agency charge in Broome County?
We charge a flat monthly fee with no setup fee and no contract: $495 for RankGuarantee™ landing pages, or $1,495, $2,495 or $3,495 for the Silver, Gold and Platinum Organic Growth plans. Gold and Platinum include a fully managed, custom-built website.
How long does SEO take to work in Broome County?
Nobody can promise a date for SEO, because it builds gradually. How quickly pages climb depends on the competition in your category, the strength of your website and Google Business Profile, and how much we can build. In Broome County, beauty salons is especially contested (1.8x a typical county), so expect that category to take longer. Our planning cycles run six months with no contract, and you get a report each month.
Is Broome County a competitive market for SEO?
About average. Broome County scores 52.1 on our Local Search Competition Index, ranking 813th of 1,822 counties with 20,000+ residents and 303rd of the 400 markets we cover. Beauty salons is the densest category here, at 1.8 times the typical county. That argues for starting early: steady SEO tends to hold its position where fewer rivals are building.
Which local businesses compete for search in Broome County?
Across the fifteen categories we track, the largest by employer locations in Broome County are full-service restaurants (157), physicians offices (121) and residential remodelers (78). Measured against a typical county, the most contested are beauty salons (1.8x) and physicians offices (1.5x). A big or crowded category does not decide whether SEO works for you; it shows how many other sites you would be sharing the results with.
Which cities in Broome County would you build pages for?
Whichever ones you cover. Broome County has 3 places of 2,500 or more residents, led by Binghamton, Johnson City and Endicott. RankGuarantee™ builds local landing pages for each service in each city you serve (25 new pages a month on the $495 plan, 25 to 100 on Organic Growth), so the plan follows your service area, not the county line.
Can you help me rank in the Google Maps results?
Yes. Each Organic Growth plan covers Google Business Profile optimization, citations and review management, along with on-page and technical SEO, strategic content and AI search (GEO) work. Map results matter most for searches such as "near me", and most of the local categories in Broome County rely on them.
Can SEO get my business mentioned by ChatGPT and Google's AI?
It can. We include AI search (GEO) optimization in our plans: clean, structured pages and consistent business information give AI tools more to draw on. We cannot promise a mention in an AI answer, and neither can anyone else, but the work behind rankings is also the content those tools draw from.
Should I do SEO or Google Ads in Broome County?
Often both. Google Ads can bring calls within days, but each click costs money; SEO takes longer but keeps working with no per-click charge. When you need leads right away, begin with ads (we manage Google Ads, Bing and Meta too) and use SEO to build the asset that lowers your dependence on them.
Is there a contract, and what is in the monthly fee?
Cancel whenever you like; there is no setup fee. Your monthly plan includes the keyword research, website audit and six-month strategy up front, then the pages and content in your tier, rank tracking, and one account manager who knows your Broome County business.
Close by
Counties Near Broome County
Customers beyond Broome County? These are the nearest counties, measured from county center to county center:
- Susquehanna County, PA: around 24 miles from here, 38,109 people, Local Search Competition Index 35.7
- Tioga County, NY: roughly 24 miles from here, 47,715 people, competition index 24.5
- Chenango County, NY: roughly 25 miles away, 45,920 people, competition index 39.1
- Cortland County, NY: around 32 miles away, 45,752 people, index score 52.9
- Tompkins County, NY: around 39 miles from here, 103,558 residents, index score 45.1
- Bradford County, PA: roughly 43 miles out, 59,695 residents, Local Search Competition Index 40.9
How it was made
How We Built This Broome County Page
All of the numbers here come from public Census Bureau data, worked out identically for every county, so Broome County can be compared with any other market. Client account data is not used, and we publish no search volumes, traffic or client rankings, since results vary by business.
- Last updatedOctober 16, 2026
- SourcesCensus population estimates (2023), County Business Patterns (2017, 2022), income estimates from the Small Area Income and Poverty Estimates program (2023), the Building Permits Survey (2021 to 2026 year to date), Census Gazetteer files.
- MethodologyThe Local Search Competition Index and the figures derived from it are explained on the methodology page. See every market in the index.
- CorrectionsSpot an error? Email hello@getphound.com and we will verify it against the original data.
Get in Touch
Ready to Rank Higher in Broome County?
Tell us what you sell and which parts of Broome County you serve. We will show you what an SEO plan looks like for your business. Call 610-825-4363 or write to hello@getphound.com and we will set up a strategy session with our CEO.