Local SEO
RankGuarantee™ builds a landing page for each service in each city you serve, so a search for your service in a Lafayette Parish town meets a page built for it. See how it works.
Lafayette Parish, LA · SEO Services
SEO Services for Lafayette Parish's Crowded Local Market
Each market changes how SEO should be done, and local search in Lafayette Parish is crowded, at 80.5 businesses per 10,000 residents. We build local SEO for Lafayette Parish businesses: pages for each service in each city, Google Maps optimization and AI search visibility, from $495 a month and no contracts.
Market snapshot
Lafayette Parish at a Glance: Competition, Growth and Search Demand
Local Search Competition Index
74.8/ 100
Rank 166 of 1,822 counties with 20,000+ residents and also 63 of the 400 markets we cover. Higher means more local businesses competing for the same searches. How we calculate it
We grade every U.S. county-equivalent with 20,000 or more residents on how many local-search businesses (like the lawyers, dentists, contractors, restaurants, salons and agents that customers find on Google and the map) are chasing the same residents. Lafayette Parish scores 74.8, which is more contested than most.
Two features set Lafayette Parish apart: it is a parish with unusually many local-search businesses for its size, and it is also a parish with heavy new home construction for its size. The eight measures below show how it compares with every other county.
- Population movement since 2020 +3.3% Ahead on growth than 76% of counties
- Median household earnings (2023 est.) $64,181 Lower than 55% of counties
- Local-search businesses per 10,000 residents 80.5 More crowded than 96% of counties
- Growth in those businesses, 2017 to 2022 +4.2% Slower growth than 50% of counties
- Portion with under 5 employees 62.8% Bigger share than 76% of counties
- Change in employer locations, all industries, 2017 to 2022 +2.5% Behind on growth than 52% of counties
- Places with 2,500 or more residents 5 More places than 80% of counties
- Housing permits per 10,000 residents in 2025 65 More construction than 82% of counties
The bars place Lafayette Parish among all 1,822 U.S. counties with 20,000 or more residents. Sources: Census Bureau population estimates, County Business Patterns (2017 and 2022), Census income estimates and the Building Permits Survey.
The search picture
Lafayette Parish Has More Local-Search Businesses Than Most Counties
Local search is contested ground in Lafayette Parish: 80.5 employer locations per 10,000 residents across the 15 categories we track, denser than 96% of counties. With that many businesses chasing the same map pack and first-page results, a generic website loses; pages that target a specific service in a specific city have a better chance.
Lafayette Parish has 249,750 residents, which ranks 289th of 3,143 U.S. counties, and its population has changed +3.3% since the 2020 Census. Across all industries it has 8,779 employer locations, 35.2 per 1,000 residents.
The larger places in Lafayette Parish are Lafayette (121,467), Youngsville (18,002), Broussard (14,349), Carencro (12,639) and Scott (8,728). Each is searched by name, so a business that serves several of them needs a page for each service in each town. That is what a local SEO plan from GetPhound builds.
29% of residents (73,397 people) live outside any incorporated place, so county-level and "near me" searches matter as much as city names.
Your competition
Which Lafayette Parish Categories Are Most Contested in Local Search
For each local-search category we divide employer locations by population and compare the result with the median county. A 2.0x reading means two times the businesses per resident a typical county has.
CategoryBusiness locationsDensity vs. a typical countyChange 2017 to 2022Locations with under 5 employees
Law officesBusiest 377 +1.1% 289
Physicians offices 393 -13.4% 263
Accounting and CPA firms 97 -4% 75
Dentists 137 +9.6% 49
Real estate agents and brokersQuickest growth 116 +48.7% 110
Insurance agencies and brokerages 167 +4.4% 123
Beauty salons 69 +1.5% 55
Janitorial services 58 +18.4% 23
Roofing contractors 20 +66.7% 14
Plumbing, heating and air-conditioning contractors 105 +38.2% 56
Full-service restaurants 212 +0.5% 31
Electrical contractors 64 +1.6% 30
Landscaping services 81 +44.6% 59
Residential remodelersMost room 62 +34.8% 49
General automotive repair 53 -8.6% 36
Crowding is employer locations per 10,000 residents relative to the median U.S. county of 20,000+ residents (1.0x is typical; the dark tick marks it). Counts are establishments from County Business Patterns (2017, 2022), which says nothing about search volume. See the method
The law offices category is the most contested in Lafayette Parish: 377 locations, 5.3x the density of a typical county, and up 1.1% since 2017. Physicians offices (393 locations, 3.9x) and accounting and CPA firms (97 locations, 3.2x) also run above a normal county. The residential remodelers category is the least contested here at 0.8x typical (62 locations), so there are fewer rival pages for those searches.
Real estate agents and brokers grew fastest, up 48.7% since 2017 to 116 locations, so new rivals keep arriving there. Physicians offices went the other way, down 13.4% to 393 locations. The tiniest competitors are in real estate agents and brokers: 110 of 116 locations (95%) have fewer than five employees.
Remember that this is only a count of local businesses. It tells you nothing about search volume or how quickly a site can climb, and we do not guess at either; it shows how many other sites would be in the results with you.
Look-alike markets
Lafayette Parish Next to Its Closest Look-Alikes
We matched Lafayette Parish to the six markets in our 400-market set that look most like it on population, income, local-search competition and how fast the business base is growing.
| County | LSCI | People | Population change since 2020 | Change in local-search businesses since 2017 | Locations under 5 staff |
|---|---|---|---|---|---|
| Lafayette Parish, LA (this market) | 74.8 | 249,750 | +3.3% | +4.2% | 62.8% |
| Lancaster County, NE | 76.3 | 326,716 | +1.3% | +5.1% | 63% |
| Whatcom County, WA | 75.2 | 231,919 | +2.2% | +10.2% | 62.2% |
| Yavapai County, AZ | 74.8 | 249,081 | +5.4% | +11.5% | 65% |
| Boone County, MO | 68.4 | 189,463 | +3.2% | -0.3% | 58.6% |
| St. Tammany Parish, LA | 72.4 | 275,583 | +4.2% | +9.6% | 61.1% |
| Cleveland County, OK | 62.6 | 301,193 | +1.9% | +10.4% | 61.9% |
These are the six markets among our 400 that match this one most closely on size, income, local-search competition, small-business mix and growth. Same sources as above.
Lancaster County, NE is the closest match, scoring 76.3 against Lafayette Parish's 74.8. Cleveland County, OK is the furthest from it, scoring 62.6. The small-business mix differs too: 58.6% of Boone County, MO's locations have fewer than five employees, against 62.8% here. Already investing in SEO in one of these places? The comparison shows how similar the competition is, not what your results will be.
Housing demand
New Homes in Lafayette Parish: Below the 2021 Peak, Still Slowing This Year
New housing units authorized by building permits. Source: the U.S. Census Bureau's Building Permits Survey (annual county files, with the year-to-date bars covering the same months in each year). A permit is an authorization, not a finished home.
Lafayette Parish authorized 2,371 housing units in 2021 and 1,624 in 2025, about 32% fewer; 2025 still works out to 65 units per 10,000 residents, more than in 82% of counties. For January through August, permits are running at 1,098 against 1,175 a year earlier (−6.6%).
The construction-linked categories already most contested in Lafayette Parish are real estate agents and brokers (1.9x typical) and insurance agencies and brokerages (1.9x typical). Since rankings build slowly, rising permits are a reason to start today, and a drop is a reason to lean harder on repair, replacement and service-specific pages.
Population by place
The Cities and Towns in Lafayette Parish
Here is each place's population, taken from the Census Bureau's newest estimates. People search by town name, so each of these is a separate set of searches and a possible landing page for each service you offer.
| City or town | People (2023 estimate) | Slice of the parish |
|---|---|---|
| Lafayette | 121,467 | 49% |
| Youngsville | 18,002 | 7% |
| Broussard (part) | 14,349 | 6% |
| Carencro | 12,639 | 5% |
| Scott | 8,728 | 3% |
| Duson (part) | 1,168 | 0% |
Data: Census Bureau Population Estimates. The list covers cities, towns and census-designated places; where a city runs into a neighboring county, only the part inside Lafayette Parish is counted.
Run your own figures
Is SEO Worth It for Your Lafayette Parish Business? Run the Numbers
Whether SEO pays off in Lafayette Parish depends on your numbers, not an average. Enter your own figures to see the customers per month that cover a plan, and the total over the period you pick.
The process
How We Run SEO for Lafayette Parish Businesses
Start with research
We research your services, your service area and your competitors, review your website from top to bottom, and put together a six-month strategy. It is included in your monthly rate.
Build the pages
RankGuarantee™ produces a local landing page for each service in each city you serve, and your website gets on-page and technical fixes.
Beyond the website
We optimize your Google Business Profile, citations and reviews, write and publish Strategic Content Assets, and format your pages so AI search can read and use them.
Measure, then grow
Your account manager walks you through a monthly Search Console and Analytics report, and we add pages and content where the data says to.
The pieces of SEO
SEO Services for Lafayette Parish: Local SEO, Google Maps and AI Search
Map SEO
We optimize the profile, build citations, post weekly, track rankings and manage reviews, so you are in the map pack when Lafayette Parish customers search nearby. More on Map SEO.
Optimization for AI search
We organize your pages and business details so AI tools find clear, consistent facts. Nobody can guarantee an AI mention, but this makes one more likely.
Technical, on-page and content
Every Organic Growth plan includes technical fixes, on-page optimization and new content each month that answers real customer questions.
SEO services, an SEO agency, an SEO company, local SEO, organic search, search engine optimization: different words for the same work of getting Lafayette Parish businesses found on Google, Maps and AI search. Every plan comes with one account manager and a monthly report from Search Console and Analytics. Gold and Platinum add a fully managed website.
Pricing
SEO Services Pricing: Flat Monthly Plans
Every plan is month to month with no setup fee. The monthly rate includes onboarding: research, an audit and a six-month plan. Talk it through with our CEO.
Questions
SEO in Lafayette Parish: Frequently Asked Questions
How much do SEO services cost in Lafayette Parish?
Our fees are flat and monthly with no setup fee and no contract: $495 for RankGuarantee™ landing pages, or $1,495, $2,495 or $3,495 for the Silver, Gold and Platinum Organic Growth plans. The Gold and Platinum plans add a fully managed, custom-built website.
How long does SEO take to work in Lafayette Parish?
Nobody can promise a date for SEO, since it builds gradually. The speed of the climb depends on the competition in your category, the strength of your website and Google Business Profile, and how much we can build. In Lafayette Parish, law offices is especially contested (5.3x a typical county), so expect that category to take longer. We plan in six-month cycles, with no contract, and report monthly.
Is Lafayette Parish a competitive market for SEO?
The densest category here is
More than most. Lafayette Parish scores 74.8 on our Local Search Competition Index, ranking 166th of 1,822 counties with 20,000+ residents and 63rd of the 400 markets we cover. Law offices, at 5.3 times the typical county. 62.8% of local-search locations have fewer than five employees, which often means thin websites to outrank. That raises the value of city-and-service pages and strong reviews.
Which local businesses compete for search in Lafayette Parish?
Across the fifteen categories we track, the largest by employer locations in Lafayette Parish are physicians offices (393), law offices (377) and full-service restaurants (212). Measured against a typical county, the most contested are law offices (5.3x) and physicians offices (3.9x). A large or crowded category does not settle whether SEO will work for you; it shows how many other sites would be in the results with you.
Which cities in Lafayette Parish would you build pages for?
Whichever ones you cover. Lafayette Parish has 5 places of 2,500 or more residents, led by Lafayette, Youngsville, Broussard, Carencro and Scott. RankGuarantee™ builds local landing pages for each service in each city you serve (25 new pages a month on the $495 plan, 25 to 100 on Organic Growth), so the plan follows your service area, not the county line.
Is Google Maps optimization part of what you do?
Yes. Each Organic Growth plan covers Google Business Profile optimization, citations and review management, together with on-page and technical SEO, strategic content and AI search (GEO) work. Maps rankings matter most for searches like "near me", and most of the local categories in Lafayette Parish rely on them.
Will SEO help my business appear in AI answers like ChatGPT and Google's AI Overviews?
It may. Our plans include AI search (GEO) optimization: clear, well-structured pages and consistent business information give AI tools more to draw on. No one can guarantee a mention in an AI answer, and we do not promise one, but the work behind rankings is also the content those tools draw from.
Is SEO or Google Ads the better choice in Lafayette Parish?
Usually a mix of both. Google Ads can bring calls within days, but each click costs money; SEO takes longer but keeps working with no per-click charge. If you need leads now, start with ads (we manage Google Ads, Bing and Meta too) and use SEO to build the asset that lowers your dependence on them.
Do you require a contract, and what does the monthly fee cover?
You can cancel anytime and there is no setup fee. Your monthly plan includes the keyword research, website audit and six-month strategy up front, then the pages and content in your tier, rank tracking, and an account manager who knows your Lafayette Parish business.
Around Lafayette Parish
Serving Nearby Counties
If your customers extend beyond Lafayette Parish, these are the nearest counties, measured from county center to county center:
- Acadia Parish, LA: around 22 miles away, 56,489 people, Local Search Competition Index 40.1
- St. Landry Parish, LA: around 26 miles away, 81,464 people, index score 34.5
- St. Martin Parish, LA: around 28 miles away, 51,057 people, Local Search Competition Index 23.4
- Vermilion Parish, LA: about 32 miles from here, 56,992 residents, Local Search Competition Index 39.8
- Evangeline Parish, LA: around 41 miles from here, 31,754 residents, index score 22.2
- Iberville Parish, LA: about 42 miles away, 29,617 residents, competition index 21.4
Sources and method
How This Lafayette Parish Page Was Built
Each number on this page is taken from public Census Bureau data, calculated the same way across each county, which lets you compare Lafayette Parish with any other market. We never use client account data and we do not publish search volumes, traffic or rankings from client work, since each business is different.
- Last updatedOctober 16, 2026
- DataCensus population estimates (2023), County Business Patterns (2017, 2022), income estimates from the Small Area Income and Poverty Estimates program (2023), Building Permits Survey (2021 to 2026 year to date), Gazetteer files.
- MethodThe Local Search Competition Index and each other figure here are defined on the method page. Compare all markets in the index.
- CorrectionsSee something wrong? Email hello@getphound.com and we will compare it with the original Census data.
Talk to Us
Ready to Rank Higher in Lafayette Parish?
Tell us what you sell and which parts of Lafayette Parish you serve. We will show you what an SEO plan looks like for your business. To book a strategy session with our CEO, call 610-825-4363 or email hello@getphound.com.