Local SEO
RankGuarantee™ creates a page for every service in every city you serve, so a search for your service in a Westmoreland County town finds a page written for it. See how it works.
Westmoreland County, PA · SEO Services
SEO Services for Every City in Westmoreland County
Search engine optimization works differently in every market, and Westmoreland County has 18 places of 2,500 or more residents. GetPhound handles local SEO for Westmoreland County businesses: service-and-city pages, Google Maps optimization and AI search visibility, from $495 a month with no contracts.
Market snapshot
Westmoreland County at a Glance: Competition, Growth and Search Demand
Local Search Competition Index
68.4/ 100
Sitting at rank 301 of 1,822 counties with 20,000+ residents and also 133 of the 400 markets we cover. Higher means more local businesses competing for the same searches. See the method
We grade every U.S. county-equivalent with 20,000 or more residents on how many local-search businesses (including the lawyers, dentists, contractors, restaurants, salons and agents that customers find on Google and the map) are chasing the same residents. Westmoreland County scores 68.4, which is more contested than most.
Two things stand out about Westmoreland County: it is a county with many sizeable cities and towns, and it is a county with unusually many local-search businesses for its size. The eight measures that follow place it among every other county.
- Population movement since 2020 -1% Slower pace than 78% of counties
- Household income at the midpoint (2023 est.) $70,985 Above than 61% of counties
- Businesses that live on Google and the map, per 10,000 residents 55.9 Denser than 78% of counties
- Growth in those businesses, 2017 to 2022 +0.3% Slower growth than 66% of counties
- Share of them with fewer than 5 employees 59.4% More of them than 57% of counties
- How all employer locations changed, 2017 to 2022 -1.1% A slower pace than 77% of counties
- Cities and towns of 2,500+ residents 18 More towns than 97% of counties
- New-home permits in 2025, per 10,000 people 12.6 Less construction than 76% of counties
The bars place Westmoreland County among all 1,822 U.S. counties with 20,000 or more residents. Data from: Census Bureau population estimates, County Business Patterns (2017 and 2022), Small Area Income and Poverty Estimates and the Building Permits Survey.
Where people live
The Cities and Towns in Westmoreland County
The largest places in Westmoreland County by resident count. A local SEO plan can build pages for any of them, one per service you offer in each.
| Place name | Population (2023 est.) | Slice of the county |
|---|---|---|
| Murrysville | 20,745 | 6% |
| Greensburg | 14,603 | 4% |
| New Kensington | 11,911 | 3% |
| Lower Burrell | 11,561 | 3% |
| Jeannette | 8,591 | 2% |
| Latrobe | 7,922 | 2% |
Source: the Census Bureau's Population Estimates. A place is a city, town or census-designated place; where a city spills into a neighboring county, only the part inside Westmoreland County is counted.
Market profile
Westmoreland County Is Many Search Markets, Not One
Westmoreland County has 18 places with 2,500 or more residents, 4 of them above 10,000, more than 97% of counties. Each is its own search market: people look for a plumber in Murrysville or in the next town over, not in the county. Local SEO means giving each of those cities its own page for each service you offer, which is what RankGuarantee™ is built to produce.
Westmoreland County has 351,163 residents, which ranks 212th of 3,143 U.S. counties, and its population has changed −1% since the 2020 Census. Across all industries it has 8,499 employer locations, 24.2 per 1,000 residents.
60% of residents (209,198 people) live outside any incorporated place, so county-level and "near me" searches matter as much as city names.
Who you would rank against
Westmoreland County Local Search Competition by Category
We divide each local-search category's employer locations by population and compare that with the median county. A 2.0x reading means two times the businesses per resident a typical county has.
Business typeEmployer locationsDensity vs. a typical countyChange from 2017 to 2022Locations under 5 staff
Beauty salonsBusiest 160 +7.4% 85
Residential remodelers 173 +25.4% 133
Landscaping services 182 +18.2% 146
General automotive repair 138 -9.2% 105
Dentists 144 -12.7% 60
Janitorial services 77 +18.5% 45
Physicians offices 203 -9.4% 93
Insurance agencies and brokerages 165 -7.3% 125
Accounting and CPA firms 55 -3.5% 28
Full-service restaurants 268 -3.2% 56
Law offices 115 -14.8% 96
Electrical contractors 84 -3.4% 53
Plumbing, heating and air-conditioning contractors 116 +7.4% 69
Real estate agents and brokersQuickest growth 68 +28.3% 62
Roofing contractors 15 +0% 11
Crowding compares employer locations per 10,000 residents with the median U.S. county of 20,000+ residents (1.0x is typical; the dark tick marks it). Counts are establishments from County Business Patterns (2017, 2022), not a measure of search volume. See the method
The beauty salons category is the most contested in Westmoreland County: 160 locations, 2.8x the density of a typical county, and up 7.4% since 2017. Residential remodelers (173 locations, 1.6x) and landscaping services (182 locations, 1.6x) also run above a normal county. The real estate agents and brokers category is the least contested here at 0.8x typical (68 locations), so there are fewer rival pages for those searches.
Real estate agents and brokers grew fastest, up 28.3% since 2017 to 68 locations, so new rivals keep arriving there. Law offices went the other way, down 14.8% to 115 locations. The tiniest competitors are in real estate agents and brokers: 62 of 68 locations (91%) have fewer than five employees.
This is a picture of the competition, not of demand. The number of searches and the speed at which a page can rank depend on things public data cannot show, so treat a crowded category as a reason to plan and a quiet one as an opening.
Demand signal
New Homes in Westmoreland County: Below the 2021 Peak, Still Slowing This Year
New homes authorized by building permits. Data: the U.S. Census Bureau's Building Permits Survey (county annual files; year-to-date comparison covers the same months in each year). Permits count homes approved to be built, not homes completed.
Westmoreland County authorized 679 housing units in 2021 and 443 in 2025, about 35% fewer; 2025 still works out to 12.6 units per 10,000 residents, less than in 76% of counties. For January through August, permits are running at 259 against 312 a year earlier (−17%).
The construction-linked categories already most contested in Westmoreland County are residential remodelers (1.6x typical) and landscaping services (1.6x typical). Since rankings build slowly, rising permits are a reason to start today, and a drop is a reason to lean harder on repair, replacement and service-specific pages.
Comparable counties
Which Markets Look Most Like Westmoreland County?
We matched Westmoreland County to the six markets in our 400-market set that look most like it on population, income, local-search competition and how fast the business base is growing.
| County | Index | Population | Change since 2020 | Local-business change since 2017 | Tiny locations |
|---|---|---|---|---|---|
| Westmoreland County, PA (this market) | 68.4 | 351,163 | -1% | +0.3% | 59.4% |
| Lane County, OR | 71.8 | 381,181 | -0.5% | +4.4% | 59.7% |
| Winnebago County, IL | 61.9 | 280,922 | -1.5% | +0.4% | 58.6% |
| Pulaski County, AR | 70.2 | 400,009 | +0.2% | -2.1% | 60.5% |
| East Baton Rouge Parish, LA | 65.9 | 448,467 | -1.8% | +1.3% | 57.8% |
| Summit County, OH | 64 | 535,733 | -0.9% | +1.4% | 55.9% |
| Jackson County, OR | 75.1 | 220,768 | -1.1% | +3.7% | 57.7% |
The six look-alikes are the counties in our 400-market set that sit closest to this one on size, income, local-search competition, small-business mix and growth. Sources as above.
Lane County, OR is the closest match, scoring 71.8 against Westmoreland County's 68.4. Jackson County, OR is the furthest from it, scoring 75.1. Summit County, OH has 55.9% of its local-search locations under five employees against 59.4% in Westmoreland County. Already investing in SEO in one of these places? The comparison shows how similar the competition is, not what your results will be.
How it works
How We Run SEO for Westmoreland County Businesses
Research, audit, plan
We study your services, cities and competitors, audit your website, and draft a six-month plan. It is included in your monthly rate.
Publish local pages
Our RankGuarantee™ system builds a dedicated landing page for each service in each city you serve, and your website gets technical clean-up and on-page improvements.
Google Maps, content, AI search
We polish your Google Business Profile, citations and reviews, write and publish Strategic Content Assets, and structure your pages so AI search can use them.
Track, report, expand
Your account manager walks you through a monthly Search Console and Analytics report, and we add pages and content where the data says to.
What you get
Local SEO, Google Maps and AI Search for Westmoreland County Businesses
Map SEO
Profile optimization, citations, weekly posts, rank tracking and review management, so you are in the map pack when Westmoreland County customers search nearby. More on Map SEO.
Optimization for AI search
Clear, structured pages and consistent business details give AI tools facts to draw on. Nobody can guarantee an AI mention, but this makes one more likely.
Content and on-page SEO
Every Organic Growth plan includes technical fixes, on-page optimization and new content each month that answers real customer questions.
SEO agency, SEO company, SEO services, local SEO, search engine optimization: all describe the work of getting Westmoreland County businesses found on Google, Maps and AI search. One account manager and a monthly Search Console and Analytics report come with every plan, and Gold and Platinum add a fully managed website.
What it costs
Simple Monthly SEO Pricing in Westmoreland County
No plan has a setup fee or a contract. Onboarding comes with the monthly rate: keyword research, a full website audit and a six-month strategy. Talk to our CEO about it.
Do the math
An SEO Payback Calculator for Westmoreland County Businesses
Your own numbers, not an average, decide if SEO pays off in Westmoreland County. Enter your own figures to see the customers per month that cover a plan, and the total over the period you pick.
FAQ
Westmoreland County SEO Services: Your Questions Answered
How much is SEO for a Westmoreland County business?
We bill one flat monthly fee with no setup fee and no contract: $495 for RankGuarantee™ landing pages, or $1,495, $2,495 or $3,495 for the Silver, Gold and Platinum Organic Growth plans. The Gold and Platinum plans add a fully managed, custom-built website.
How long does SEO take to work in Westmoreland County?
Nobody can promise a date for SEO, since it builds gradually. How fast pages climb depends on how contested your category is, how strong your website and Google Business Profile are, and how much we can build. In Westmoreland County, beauty salons is especially contested (2.8x a typical county), so expect that category to take longer. We plan in six-month cycles, with no contract, and report monthly.
Is Westmoreland County a competitive market for SEO?
The densest category here is
More than most. Westmoreland County scores 68.4 on our Local Search Competition Index, ranking 301st of 1,822 counties with 20,000+ residents and 133rd of the 400 markets we cover. Beauty salons, at 2.8 times the typical county. Fewer than five employees work at 59.4% of local-search locations, which often means thin websites to outrank. If anything, it makes city-and-service pages and strong reviews matter more.
Which local businesses compete for search in Westmoreland County?
Across the fifteen categories we track, the largest by employer locations in Westmoreland County are full-service restaurants (268), physicians offices (203) and landscaping services (182). Measured against a typical county, the most contested are beauty salons (2.8x) and residential remodelers (1.6x). A big or crowded category does not decide whether SEO works for you; it shows how many other sites you would be sharing the results with.
Which cities in Westmoreland County would you build pages for?
Whichever you serve. Westmoreland County has 18 places of 2,500 or more residents, led by Murrysville, Greensburg, New Kensington, Lower Burrell and Jeannette. RankGuarantee™ builds local landing pages for each service in each city you serve (25 new pages a month on the $495 plan, 25 to 100 on Organic Growth), so the plan follows your service area, not the county line.
Is Google Maps optimization part of what you do?
Yes. Each Organic Growth plan covers Google Business Profile optimization, citations and review management, together with on-page and technical SEO, strategic content and AI search (GEO) work. Maps rankings carry the most weight for "near me" searches, and much of what people search for in Westmoreland County depends on them.
Does SEO affect whether ChatGPT and Google's AI mention my business?
It can help. AI search (GEO) optimization is part of our plans: clean, structured pages and consistent business information give AI tools more to draw on. We cannot promise a mention in an AI answer, and neither can anyone else, but the same work that earns rankings builds the content those tools use.
Is SEO or Google Ads the better choice in Westmoreland County?
Frequently both. Google Ads can bring calls within days, but each click costs money; SEO builds more slowly and then works without paying per click. If you need leads now, start with ads (we manage Google Ads, Bing and Meta too) and let SEO build the asset that reduces your reliance on them.
Am I locked into a contract, and what do I get each month?
Cancel whenever you like; there is no setup fee. Each month you get the keyword research, website audit and six-month strategy to begin with, then the pages and content in your tier, rank tracking, and an account manager who knows your Westmoreland County business.
Around Westmoreland County
Nearby Counties We Serve
For customers outside Westmoreland County, here are the nearest counties, measured center to center:
- Fayette County, PA: about 29 miles out, 123,915 people, competition index 41.6
- Allegheny County, PA: about 29 miles from here, 1,224,825 residents, competition index 73.7
- Indiana County, PA: roughly 31 miles out, 83,094 residents, competition index 44.7
- Somerset County, PA: about 32 miles out, 72,197 people, Local Search Competition Index 46.4
- Armstrong County, PA: around 35 miles away, 64,074 people, index score 51.6
- Cambria County, PA: around 42 miles away, 130,668 people, index score 47.5
About this page
The Data Behind This Westmoreland County Page
Each number on this page is taken from public Census Bureau data, computed the same way for each county, so you can compare Westmoreland County with any other market. We never use client account data and we do not publish search volumes, traffic or rankings from client work, since every business is different.
- UpdatedOctober 16, 2026
- SourcesCensus population estimates (2023), County Business Patterns (2017, 2022), income estimates from the Small Area Income and Poverty Estimates program (2023), Building Permits Survey (2021 to 2026 year to date), Gazetteer files.
- MethodologyThe Local Search Competition Index and every other figure here are defined on the methodology page. See every market in the index.
- CorrectionsNoticed a mistake? Email hello@getphound.com and we will check it against the Census source.
Get in Touch
Ready to Rank Higher in Westmoreland County?
Tell us what you sell and which parts of Westmoreland County you serve. We will show you what an SEO plan looks like for your business. Reach us at 610-825-4363 or hello@getphound.com for a strategy session with our CEO.