City-by-city SEO
With RankGuarantee™, each service gets its own page in each city you serve, so a search for your service in a Suffolk County town lands on a page written for that search. How it works.
Suffolk County, MA · SEO Services
Search Engine Optimization for Suffolk County, MA Businesses That Buyers Research
SEO is never the same from one market to the next, and Suffolk County, MA is a high-income market. We build local SEO for Suffolk County, MA businesses: pages for each service in each city, Google Maps optimization and AI search visibility, from $495 a month and no contracts.
Snapshot
Suffolk County, MA at a Glance: Competition, Growth and Search Demand
Local Search Competition Index
52.6/ 100
Rank 790 of 1,822 counties with 20,000+ residents and 297 of the 400 markets we cover. A higher score means more local businesses are competing for the same searches. How the score works
We rate every U.S. county-equivalent with 20,000 or more residents on how many local-search businesses (including the lawyers, dentists, contractors, restaurants, salons and agents that customers find on Google and the map) compete for the same customers. Suffolk County, MA scores 52.6, which is close to the middle of the pack.
Two features set Suffolk County, MA apart: it is a high-income county, and it is also a county whose population is flat or shrinking. The eight measures that follow place it among every other county.
- How much the population has changed since 2020 -4.1% Slower growth than 97% of counties
- Median income per household (2023 est.) $91,386 Greater than 89% of counties
- Businesses that live on Google and the map, per 10,000 residents 56.5 Heavier than 79% of counties
- How those businesses changed, 2017 to 2022 +1% Behind on growth than 64% of counties
- Share of them that employ fewer than 5 people 53.6% Slimmer share than 77% of counties
- Growth in employer locations across every industry, 2017 to 2022 +2.3% Slower growth than 54% of counties
- Cities and towns of 2,500+ residents 4 More communities than 73% of counties
- New-home permits per 10,000 residents (2025) 30.4 More building than 53% of counties
The bars place Suffolk County alongside all 1,822 U.S. counties with 20,000 or more residents. Sources: U.S. Census Bureau Population Estimates, County Business Patterns (2017 and 2022), Small Area Income and Poverty Estimates and the Building Permits Survey.
What shapes local search here
What Suffolk County, MA's Higher Incomes Mean for Your Website
At $91,386, median household income in Suffolk County, MA sits above 89% of counties. Buyers in markets like this usually compare several providers online first, which puts a premium on thorough service pages, strong Google Business Profile reviews and answers to the questions they type into search and into AI assistants.
Suffolk County, MA has 768,425 residents, which ranks 87th of 3,143 U.S. counties; its population has moved −4.1% since the 2020 Census. Across all industries it has 21,968 employer locations, 28.6 per 1,000 residents.
Boston dominates Suffolk County, MA with about 85% of its residents, so rankings there matter most, but the rest of the county (Revere, Chelsea and Winthrop Town) searches by its own town names.
Your competition
Suffolk County, MA Local Search Competition by Category
For each local-search category we divide employer locations by population and compare the result with the median county. Read 2.0x as double the businesses per resident of a typical county.
CategoryLocationsCompared with a typical countyChange from 2017 to 2022Locations with under 5 employees
Law officesMost contested 872 -9.4% 500
Beauty salons 307 +5.9% 195
Real estate agents and brokers 402 +24.5% 324
Full-service restaurants 975 -2.3% 213
Janitorial services 210 +13.5% 131
Dentists 291 +9.8% 118
Residential remodelersQuickest growth 300 +47.8% 250
Accounting and CPA firms 97 -7.6% 45
Insurance agencies and brokerages 226 -12.1% 129
Physicians offices 191 -15.9% 97
Electrical contractors 106 +15.2% 72
Plumbing, heating and air-conditioning contractors 132 -13.7% 82
General automotive repair 105 -18% 77
Landscaping servicesMost room 110 +18.3% 82
Roofing contractors 18 -10% 11
Crowding compares employer locations per 10,000 residents with the median U.S. county of 20,000+ residents (1.0x is typical; the dark tick marks it). The counts are establishments in County Business Patterns (2017, 2022), not search volumes. Method
In Suffolk County, MA, the law offices category is the most contested, with 872 locations at 4.0 times the typical density, down 9.4% since 2017. Beauty salons (307 locations, 2.5x) and real estate agents and brokers (402 locations, 2.1x) also run above a normal county. At the other end, the landscaping services category (110 locations) is below typical density at 0.4x, which means fewer competing sites to outrank.
Residential remodelers grew fastest, up 47.8% since 2017 to 300 locations, so new rivals keep arriving there. General automotive repair went the other way, down 18% to 105 locations. The tiniest competitors are in residential remodelers: 250 of 300 locations (83%) have fewer than five employees.
Remember that this is only a count of local businesses. It tells you nothing about search volume or how quickly a site can climb, and we do not guess at either; it shows how many other sites would be in the results with you.
Housing demand
Suffolk County, MA Housing Permits Since 2022: Down From the High, Still Slowing This Year
New housing units authorized by building permits. Source: the U.S. Census Bureau's Building Permits Survey (county annual files, and the year-to-date bars compare the same months each year). Permits are authorizations, not completed homes.
Suffolk County, MA authorized 4,069 housing units in 2022 and 2,338 in 2025, about 43% fewer; 2025 still works out to 30.4 units per 10,000 residents, more than in 53% of counties. For January through August, permits are running at 1,395 against 1,575 a year earlier (−11.4%).
The construction-linked categories already most contested in Suffolk County, MA are real estate agents and brokers (2.1x typical) and residential remodelers (1.3x typical). Because search rankings take time to build, a rise in permits is a reason to start now, and falling permits are a reason to emphasize repair, replacement and service-specific pages.
Markets like this one
Suffolk County, MA Next to Its Closest Look-Alikes
We matched Suffolk County, MA to the six markets in our 400-market set that look most like it on population, income, local-search competition and how fast the business base is growing.
| County | Index | People | Growth since 2020 | How local businesses changed since 2017 | Locations under 5 staff |
|---|---|---|---|---|---|
| Suffolk County, MA (this market) | 52.6 | 768,425 | -4.1% | +1% | 53.6% |
| Honolulu County, HI | 56.9 | 989,408 | -2.7% | -3.4% | 57% |
| Washtenaw County, MI | 51.6 | 365,536 | -1.8% | +2.5% | 52.2% |
| Ramsey County, MN | 53.1 | 536,075 | -2.9% | -1.3% | 58% |
| Washington, DC | 46.7 | 678,972 | -1.5% | +1.4% | 48.6% |
| Multnomah County, OR | 68.9 | 789,698 | -3.2% | -5.9% | 56.7% |
| Monterey County, CA | 61.1 | 430,723 | -1.9% | +0.8% | 58.2% |
These are the six markets among our 400 that match this one most closely on size, income, local-search competition, small-business mix and growth. Sources as above.
Honolulu County, HI is the closest match, scoring 56.9 against Suffolk County, MA's 52.6. Multnomah County, OR is the furthest from it, scoring 68.9. Washington, DC has 48.6% of its local-search locations under five employees against 53.6% in Suffolk County, MA. If you already do SEO in one of these markets, the comparison shows how alike the competition is, not what your results will be.
Population by place
Where People Live in Suffolk County, MA
Place-by-place population from the latest Census Bureau estimates. People search by town name, so each of these is a separate set of searches and a possible landing page for each service you offer.
| Place | People (2023 est.) | Share of county |
|---|---|---|
| Boston | 653,833 | 85% |
| Revere | 57,954 | 8% |
| Chelsea | 38,319 | 5% |
| Winthrop Town | 18,319 | 2% |
Data: the Census Bureau's Population Estimates. The list covers cities, towns and census-designated places; where a city crosses into a neighboring county, we count only the part that lies in Suffolk County.
Do the math
Is SEO Worth It for Your Suffolk County, MA Business? Run the Numbers
Whether SEO pays off in Suffolk County, MA depends on your figures, not an average. Put in your own figures to find the customers per month that cover a plan, and over the period you select.
How it works
How We Run SEO for Suffolk County Businesses
Start with research
We study your services, the cities you serve and who you compete with, audit your website, and write a six-month plan. It all comes with your monthly rate.
Build for each city
Our RankGuarantee™ system builds a dedicated landing page for each service in every city you cover, and your website gets technical clean-up and on-page improvements.
Maps, content & AI search
We work on your Google Business Profile, citations and reviews, write and publish Strategic Content Assets, and structure your pages so AI search has clear facts to draw on.
Measure and add more
You get monthly reporting from Search Console and Analytics with your account manager, and we put new pages and content where the data points.
The pieces of SEO
What Our SEO Services Cover in Suffolk County
Map SEO
Profile optimization, citations, weekly posts, rank tracking and review management, so you are in the map pack when Suffolk County customers search nearby. Read about Map SEO.
Optimization for AI search
We organize your pages and business details so AI tools find clear, consistent facts. A mention in an AI answer cannot be guaranteed by anyone; this improves the odds.
Content and on-page SEO
Technical fixes, on-page work and written content that answers real customer questions, published monthly on every Organic Growth plan.
SEO services, an SEO agency, an SEO company, local SEO, organic search, search engine optimization: different words for the same work of getting Suffolk County businesses found on Google, Maps and AI search. Every plan comes with one account manager and a monthly report from Search Console and Analytics. Gold and Platinum add a fully managed website.
What it costs
SEO Plans and Pricing in Suffolk County
No setup fee and no contract on any plan. Onboarding comes with the monthly rate: keyword research, a full website audit and a six-month strategy. Talk to our CEO about it.
Common questions
Suffolk County, MA SEO Services: Your Questions Answered
How much do SEO services cost in Suffolk County, MA?
You pay a flat monthly fee. RankGuarantee™, our local landing page engine, is $495 a month on its own. Organic Growth plans, which add Google Maps work, AI search optimization, content and more landing pages, are $1,495 (Silver), $2,495 (Gold) and $3,495 (Platinum). You pay no setup fee and sign no contract.
How soon will I see results from SEO in Suffolk County, MA?
No honest SEO provider can give a fixed timeline. Results build gradually and depend on the competition, your website and what we can publish. Law offices is the most contested category in Suffolk County, MA at 4.0x typical, so it is the one to be patient with. You see the movement each month in six-month planning cycles, and you can cancel anytime.
Is Suffolk County, MA a competitive market for SEO?
About average. Suffolk County, MA scores 52.6 on our Local Search Competition Index, ranking 790th of 1,822 counties with 20,000+ residents and 297th of the 400 markets we cover. Law offices leads on density, at 4.0 times the typical county. That argues for starting early: steady SEO tends to hold its position where fewer rivals are building.
Which local businesses compete for search in Suffolk County, MA?
Across the fifteen categories we track, the largest by employer locations in Suffolk County, MA are full-service restaurants (975), law offices (872) and real estate agents and brokers (402). Measured against a typical county, the most contested are law offices (4.0x) and beauty salons (2.5x). Size and crowding in a category do not decide whether SEO works for you; it only shows how many other sites you would share the results with.
Which cities in Suffolk County, MA would you build pages for?
Whichever ones you cover. Suffolk County, MA has 4 places of 2,500 or more residents, led by Boston, Revere, Chelsea and Winthrop Town. RankGuarantee™ builds local landing pages for each service in each city you serve (25 new pages a month on the $495 plan, 25 to 100 on Organic Growth), so the plan follows your service area, not the county line.
Can you help me rank in the Google Maps results?
We do. All Organic Growth plans include Google Business Profile optimization, citations and review management, plus on-page and technical SEO, strategic content and AI search (GEO) work. Map results matter most for searches like "near me", and most of the local categories in Suffolk County, MA rely on them.
Can SEO get my business mentioned by ChatGPT and Google's AI?
It can help. AI search (GEO) optimization is part of our plans: clean, structured pages and consistent business information give AI tools more to draw on. Nobody can guarantee an AI mention, and we do not promise one, but the work that earns rankings also builds the content those tools use.
Should I do SEO or Google Ads in Suffolk County, MA?
Usually a mix of both. Google Ads can bring calls within days, but each click costs money; SEO takes longer but keeps working with no per-click charge. If you need leads now, start with ads (we manage Google Ads, Bing and Meta too) and build SEO as the asset that makes you less dependent on ads.
Do I have to sign a contract, and what does the monthly fee include?
No contract, no setup fee, cancel anytime. What you pay each month includes onboarding (keyword research, a website audit and a six-month strategy), the landing pages and content in your plan, continuing page management and rank tracking, and one dedicated account manager who reports to you each month.
Close by
Outside Suffolk County: The Closest Counties
If your customers extend beyond Suffolk County, MA, these are the nearest counties, measured from county center to county center:
- Norfolk County, MA: around 14 miles from here, 727,473 people, index score 80.5
- Middlesex County, MA: about 22 miles from here, 1,623,952 residents, competition index 73.7
- Essex County, MA: about 22 miles from here, 810,089 people, competition index 71.6
- Plymouth County, MA: around 28 miles out, 535,308 people, competition index 72.9
- Bristol County, MA: about 41 miles away, 581,841 people, index score 66.7
- Providence County, RI: roughly 43 miles from here, 660,615 people, Local Search Competition Index 71.8
How it was made
Where the Suffolk County Numbers Come From
The figures on this page are drawn from public U.S. Census Bureau data, computed the same manner for each county, so you can compare Suffolk County with any other market. Client account data is not used, and we publish no search volumes, traffic or client rankings, because results vary by business.
- UpdatedOctober 16, 2026
- DataPopulation Estimates (2023), County Business Patterns (2017, 2022), income estimates from the Small Area Income and Poverty Estimates program (2023), Building Permits Survey (2021 to 2026 year to date), Gazetteer files.
- How it worksThe Local Search Competition Index and the figures derived from it are explained on the method page. See every market in the index.
- Report a mistakeSee something wrong? Email hello@getphound.com and we will verify it against the original data.
Talk to Us
Let's Talk About SEO for Your Suffolk County, MA Business
Share what you sell and where in Suffolk County, MA you want customers. We will walk through the plan that fits. Call 610-825-4363 or email hello@getphound.com to set up a strategy session with our CEO.