City-by-city SEO
RankGuarantee™ builds a landing page for each service in each city you serve, so a search for your service in a Norfolk County town finds a page written for it. How it works.
Norfolk County, MA · SEO Services
SEO Agency in Norfolk County: Rank Where Every Business Is Competing
Local search in Norfolk County is crowded, at 70.8 businesses per 10,000 residents, and that shapes how SEO should be built here. We are an SEO agency built for small businesses: pages for each city you serve, Google Maps and AI search work, and flat monthly plans with no contracts. Here is the data behind the Norfolk County market.
Market at a glance
Norfolk County at a Glance: Competition, Growth and Search Demand
Local Search Competition Index
80.5/ 100
Sitting at rank 89 of 1,822 counties with 20,000+ residents and also 36 of the 400 markets we cover. Higher means more local businesses competing for the same searches. How the index is built
We rate every U.S. county-equivalent with 20,000 or more residents on how many local-search businesses (such as the lawyers, dentists, contractors, restaurants, salons and agents that customers find on Google and the map) compete for the same customers. Norfolk County scores 80.5, which is among the most contested markets in the country.
Two things stand out about Norfolk County: it is a county with unusually many local-search businesses for its size, and it is a high-income county. The eight measures that follow place it among every other county.
- How much the population has changed since 2020 +0.2% Less growth than 59% of counties
- Middle-of-the-road household income (2023 est.) $123,449 Ahead of than 99% of counties
- Local-search businesses per 10,000 residents 70.8 More crowded than 92% of counties
- How those businesses changed, 2017 to 2022 +0.8% Behind on growth than 64% of counties
- Portion with under 5 employees 59.7% Bigger share than 59% of counties
- How all employer locations changed, 2017 to 2022 +1.5% A slower pace than 59% of counties
- Places with 2,500 or more residents 5 More places than 80% of counties
- New homes permitted per 10,000 residents (2025) 13.8 Less building than 73% of counties
Each bar sets Norfolk County among all 1,822 U.S. counties with 20,000 or more residents. Sources: Census Bureau population estimates, County Business Patterns (2017 and 2022), Census income estimates and the Building Permits Survey.
What shapes local search here
Norfolk County Has More Local-Search Businesses Than Most Counties
Norfolk County packs 5,147 local-search employer locations into 727,473 residents, 70.8 per 10,000 people and more than in 92% of counties. The more businesses compete for the same searches, the more it pays to be precise about services, cities and neighborhoods.
Norfolk County has 727,473 residents, which ranks 91st of 3,143 U.S. counties, with population change of +0.2% since the 2020 Census. Across all industries it has 20,607 employer locations, 28.3 per 1,000 residents.
No single place dominates Norfolk County: the largest, Quincy, has about 14% of residents, and others include Weymouth Town (59,114), Braintree Town (38,490), Randolph Town (34,487) and Franklin Town (33,125). Searchers use their own town's name, so each place is its own ranking opportunity.
63% of residents (460,660 people) live outside any incorporated place, so county-level and "near me" searches matter as much as city names.
Where the customers are
Norfolk County by Place: A Search Market for Each
The largest places in Norfolk County by resident count. A local SEO plan can build pages for any of them, one per service you offer in each.
| City or town | People (2023 estimate) | Share of county |
|---|---|---|
| Quincy | 101,597 | 14% |
| Weymouth Town | 59,114 | 8% |
| Braintree Town | 38,490 | 5% |
| Randolph Town | 34,487 | 5% |
| Franklin Town | 33,125 | 5% |
Source: U.S. Census Bureau Population Estimates. Places here means cities, towns and census-designated places; where a city extends into a neighboring county, only the part inside Norfolk County is counted.
The field you would rank in
Who You Would Be Ranking Against in Norfolk County
For each local-search category we divide employer locations by population and compare the result with the median county. Read 2.0x as two times the businesses per resident a typical county has.
CategoryEmployer locationsCompared with a typical countyChange 2017 to 2022Locations with under 5 employees
Beauty salonsBusiest 329 +6.1% 195
Law offices 535 -7.3% 423
Residential remodelersFastest growing 527 +34.1% 434
Accounting and CPA firms 206 -7.2% 120
Dentists 453 -6% 174
Landscaping services 435 +7.1% 314
Electrical contractors 280 +1.8% 190
Plumbing, heating and air-conditioning contractors 365 -4.9% 226
Real estate agents and brokersSmallest shops 268 +13.6% 244
Full-service restaurants 655 +5.6% 143
Physicians offices 390 -14.7% 166
Janitorial services 145 -11% 81
Insurance agencies and brokerages 318 -4.8% 203
Roofing contractors 51 +2% 34
General automotive repairLeast contested 190 -2.6% 125
Crowding = employer locations per 10,000 residents divided by the median U.S. county of 20,000+ residents (1.0x is typical; the dark tick marks it). The counts are establishments in County Business Patterns (2017, 2022), not search volumes. See the method
In Norfolk County, the beauty salons category is the most contested, with 329 locations at 2.8 times the typical density, up 6.1% since 2017. Law offices (535 locations, 2.6x) and residential remodelers (527 locations, 2.4x) also run above a normal county.
Residential remodelers grew fastest, up 34.1% since 2017 to 527 locations, so new rivals keep arriving there. Physicians offices went the other way, down 14.7% to 390 locations. The tiniest competitors are in real estate agents and brokers: 244 of 268 locations (91%) have fewer than five employees.
Keep this in mind: the table counts businesses, not searches. We do not have, and do not claim, search volumes or traffic for any keyword; a crowded category means more sites in the race, not a prediction of results.
Look-alike markets
Which Markets Look Most Like Norfolk County?
These six counties are the nearest matches to Norfolk County in our 400-market set when we compare size, income, local-search competition, small-business mix and growth together.
| Place | LSCI | Population | Population change since 2020 | How local businesses changed since 2017 | Tiny locations |
|---|---|---|---|---|---|
| Norfolk County, MA (this page) | 80.5 | 727,473 | +0.2% | +0.8% | 59.7% |
| Monmouth County, NJ | 81 | 642,799 | -0.1% | -1.7% | 57.9% |
| Bucks County, PA | 86.8 | 645,984 | -0.1% | +3.2% | 61.4% |
| Montgomery County, PA | 83.4 | 868,742 | +1.4% | +2.2% | 59% |
| Bergen County, NJ | 81.1 | 957,736 | +0.2% | -3.6% | 63.6% |
| Morris County, NJ | 86.4 | 514,423 | +1% | -1.1% | 58.7% |
| Plymouth County, MA | 72.9 | 535,308 | +0.8% | +5.3% | 61.8% |
Look-alikes are the six counties in our 400-market set closest to this one on size, income, local-search competition, small-business mix and growth. Sources as above.
Monmouth County, NJ is the closest match, scoring 81 against Norfolk County's 80.5. Plymouth County, MA is the furthest from it, scoring 72.9. Bergen County, NJ has 63.6% of its local-search locations under five employees against 59.7% in Norfolk County. If you already do SEO in one of these markets, the comparison shows how alike the competition is, not what your results will be.
Where demand is heading
Norfolk County Housing Permits Since 2021: Down From the High, Turning Up This Year
New housing units authorized by building permits. Source: U.S. Census Bureau Building Permits Survey (county annual files, and the year-to-date bars compare the same months each year). Keep in mind that permits are approvals, not completed homes.
Norfolk County authorized 2,418 housing units in 2021 and 1,001 in 2025, about 59% fewer; 2025 still works out to 13.8 units per 10,000 residents, less than in 73% of counties. For January through August, permits are running at 1,259 against 570 a year earlier (+120.9%).
The construction-linked categories already most contested in Norfolk County are residential remodelers (2.4x typical) and landscaping services (1.8x typical). SEO takes time to build, so start before the demand shows up; pages already indexed and ranking are the ones new households meet first.
Do the math
Is SEO Worth It for Your Norfolk County Business? Run the Numbers
Whether SEO pays off in Norfolk County depends on your numbers, not an average. Enter your own figures to see the customers per month that cover a plan, and the total over the period you pick.
The pieces of SEO
What Our SEO Services Cover in Norfolk County
Map SEO
Profile optimization, citations, weekly posts, rank tracking and review management, so you appear in the map results when Norfolk County customers search nearby. About Map SEO.
Optimization for AI search
Pages and business information structured so AI tools have clear, consistent facts to draw on. Nobody can guarantee an AI mention, but this makes one more likely.
Content and on-page SEO
Every Organic Growth plan includes technical fixes, on-page optimization and new content each month that answers real customer questions.
Call it SEO services, an SEO company, an SEO agency, local SEO or search engine optimization: the work is getting Norfolk County businesses found on Google, Maps and AI search. One account manager and a monthly Search Console and Analytics report come with each plan, and Gold and Platinum add a fully managed website.
How it works
How We Run SEO for Norfolk County Businesses
Audit and strategy
We study your services, cities and competitors, audit your site end to end, and write a six-month strategy. It is included in your monthly rate.
Page by page
Our RankGuarantee™ system builds a dedicated landing page for every service in each city on your list, and your website gets on-page work and technical fixes.
Google Maps, content, AI search
We work on your Google Business Profile, citations and reviews, add Strategic Content Assets, and format your pages so AI search has clear facts to draw on.
Report and grow
You get monthly reporting from Search Console and Analytics with your account manager, and we put new pages and content where the data points.
Monthly plans
Flat-Rate SEO Pricing for Norfolk County Businesses
There is no setup fee and no contract on any plan. Onboarding is built into the monthly rate: keyword research, a full website audit and a six-month strategy. Talk it through with our CEO.
FAQ
SEO in Norfolk County: Frequently Asked Questions
How much do SEO services cost in Norfolk County?
You pay a flat monthly fee. RankGuarantee™, our local landing page system, is $495 a month on its own. Organic Growth plans, which add Google Maps work, AI search optimization, content and more landing pages, are $1,495 (Silver), $2,495 (Gold) and $3,495 (Platinum). There is no setup fee and no contract.
How soon will I see results from SEO in Norfolk County?
A fixed SEO timeline would not be honest. Rankings take time and depend on the competition, your site and the work we publish. Beauty salons is the most contested category in Norfolk County at 2.8x typical, so it is the one to be patient with. We plan in six-month cycles and show you the movement monthly, and you can cancel anytime.
Is Norfolk County a competitive market for SEO?
The densest category here is
More than most. Norfolk County scores 80.5 on our Local Search Competition Index, ranking 89th of 1,822 counties with 20,000+ residents and 36th of the 400 markets we cover. Beauty salons, at 2.8 times the typical county. 59.7% of local-search locations have fewer than five employees, which often means thin websites to outrank. That raises the value of city-and-service pages and strong reviews.
Which local businesses compete for search in Norfolk County?
Across the fifteen categories we track, the largest by employer locations in Norfolk County are full-service restaurants (655), law offices (535) and residential remodelers (527). Measured against a typical county, the most contested are beauty salons (2.8x) and law offices (2.6x). A large or crowded category does not settle whether SEO will work for you; it shows how many other sites you would be sharing the results with.
Which cities in Norfolk County would you build pages for?
Whichever ones you cover. Norfolk County has 5 places of 2,500 or more residents, led by Quincy, Weymouth Town, Braintree Town, Randolph Town and Franklin Town. RankGuarantee™ builds local landing pages for each service in each city you serve (25 new pages a month on the $495 plan, 25 to 100 on Organic Growth), so the plan follows your service area, not the county line.
Is Google Maps optimization part of what you do?
Absolutely. Each Organic Growth plan covers Google Business Profile optimization, citations and review management, along with on-page and technical SEO, strategic content and AI search (GEO) work. Maps rankings matter most for searches like "near me", and most local categories in Norfolk County depend on them.
Does SEO help me show up in ChatGPT and Google's AI answers?
It may. We include AI search (GEO) optimization in our plans: well-structured pages and consistent business details give AI tools more to work with. Nobody can guarantee an AI mention, and we do not promise one, but the work that earns rankings also builds the content those tools use.
Should I do SEO or Google Ads in Norfolk County?
Frequently both. Ads can send calls within days and charge per click; SEO takes longer but keeps working with no per-click charge. If you need leads now, start with ads (we manage Google Ads, Bing and Meta too) and use SEO to build the asset that lowers your dependence on them.
Am I locked into a contract, and what do I get each month?
There is no contract and no setup fee, and you can cancel anytime. Your monthly fee pays for onboarding (keyword research, a website audit and a six-month strategy), the pages and content that come with your plan, continuing page management and rank tracking, and one dedicated account manager who reports to you each month.
Close by
Serving Nearby Counties
Do your customers live outside Norfolk County? These counties are the closest, measured from center to center:
- Suffolk County, MA: about 14 miles away, 768,425 residents, competition index 52.6
- Middlesex County, MA: around 24 miles away, 1,623,952 residents, Local Search Competition Index 73.7
- Plymouth County, MA: roughly 26 miles out, 535,308 people, index score 72.9
- Providence County, RI: roughly 29 miles out, 660,615 residents, competition index 71.8
- Bristol County, MA: about 30 miles away, 581,841 residents, competition index 66.7
- Bristol County, RI: about 33 miles away, 50,255 people, Local Search Competition Index 59
How it was made
How We Built This Norfolk County Page
All of the numbers here come from public Census Bureau data, worked out identically for every county, so Norfolk County can be compared with any other market. We do not use client account data, and we do not publish search volumes, traffic or ranking results for GetPhound clients, since results differ by business.
- Last updatedOctober 16, 2026
- Data sourcesPopulation Estimates (2023), County Business Patterns (2017, 2022), Small Area Income and Poverty Estimates (2023), Building Permits Survey (2021 to 2026 year to date), Census Gazetteer files.
- How it worksThe Local Search Competition Index and every derived figure are defined on the methodology page. See every market in the index.
- Found an error?Noticed a mistake? Email hello@getphound.com and we will compare it with the original Census data.
Get in Touch
Let's Talk About SEO for Your Norfolk County Business
Share what you sell and where in Norfolk County you want customers. We will walk through the plan that fits. Call 610-825-4363 or write to hello@getphound.com and we will set up a strategy session with our CEO.