Local SEO
RankGuarantee™ creates a page for every service in every city you serve, so a search for your service in a Staten Island town lands on a page written for that search. See how it works.
Staten Island, NY · SEO Services
SEO Services for Staten Island's High-Income Market
Every market changes how SEO should be done, and Staten Island is a high-income market. GetPhound builds local SEO for Staten Island businesses: service-and-city pages, Google Maps optimization and AI search visibility, from $495 a month without a contract.
Market snapshot
Staten Island's Local Search Competition Index and What Sits Behind It
Local Search Competition Index
56.3/ 100
Sitting at rank 651 of 1,822 counties with 20,000+ residents and also 264 of the 400 markets we cover. More local businesses chasing the same searches pushes the score up. See the method
We score every U.S. county-equivalent with 20,000 or more residents on how many local-search businesses (such as the lawyers, dentists, contractors, restaurants, salons and agents that customers find on Google and the map) are chasing the same residents. Staten Island scores 56.3, which is close to the middle of the pack.
Two things stand out about Staten Island: it is a high-income borough, and it is a borough where new home permits are accelerating this year. The eight measures below show how it compares with every other county.
- Population growth since the 2020 Census -1% Behind on growth than 78% of counties
- Median income per household (2023 est.) $93,337 Ahead of than 90% of counties
- Businesses that live on Google and the map, per 10,000 residents 50.4 Denser than 67% of counties
- Growth in those businesses, 2017 to 2022 +2% A slower pace than 60% of counties
- Share of them with fewer than 5 employees 65.6% More of them than 87% of counties
- Growth in employer locations across every industry, 2017 to 2022 +2.1% Behind on growth than 55% of counties
- New-home permits in 2025, per 10,000 people 10.4 Lighter building than 80% of counties
Each bar sets Staten Island among all 1,822 U.S. counties with 20,000 or more residents. Data from: U.S. Census Bureau Population Estimates, County Business Patterns (2017 and 2022), Census income estimates and the Building Permits Survey.
Market profile
What Staten Island's Higher Incomes Mean for Your Website
Staten Island is an affluent market: median household income is $93,337, higher than 90% of U.S. counties. Customers with that kind of budget tend to research before they hire, so reviews, depth of content and a website that explains the work carry more weight than a single ranking. Search engine optimization here means being credible on each page a buyer might open.
Staten Island has 490,687 residents, which ranks 148th of 3,143 U.S. counties, and its population has changed −1% since the 2020 Census. Across all industries it has 9,586 employer locations, 19.5 per 1,000 residents.
With 490,687 residents in one borough, competition in Staten Island is decided block by block. Map rankings, reviews and neighborhood-aware pages carry more weight than a single citywide page.
The field you would rank in
Who You Would Be Ranking Against in Staten Island
This table sets Staten Island against the typical U.S. county for fifteen categories that live on Google and the map: how many locations exist, how the count has changed, and how many are tiny.
Business typeBusiness locationsDensity vs. a typical countyShift, 2017 to 2022Tiny locations (under 5 staff)
Residential remodelersBusiest 400 +42.3% 344
Beauty salons 161 +7.3% 109
Electrical contractors 169 +6.3% 107
Plumbing, heating and air-conditioning contractors 240 +1.3% 151
Physicians offices 275 -21.4% 144
Law offices 177 -14.5% 137
Dentists 171 -12.3% 64
Full-service restaurants 327 -1.2% 131
Roofing contractors 28 +12% 22
Janitorial services 68 +23.6% 40
General automotive repair 107 +2.9% 84
Accounting and CPA firms 48 +0% 31
Real estate agents and brokers 95 +17.3% 87
Landscaping servicesSmallest shops 120 +4.3% 112
Insurance agencies and brokeragesMost room 86 +0% 58
Crowding is employer locations per 10,000 residents relative to the median U.S. county of 20,000+ residents (1.0x is typical; the dark tick marks it). Counts are establishments from County Business Patterns (2017, 2022), which says nothing about search volume. How we calculate this
The residential remodelers category is the most contested in Staten Island: 400 locations, 2.7x the density of a typical county, and up 42.3% since 2017. Beauty salons (161 locations, 2.0x) and electrical contractors (169 locations, 1.5x) also run above a normal county. The insurance agencies and brokerages category is the least contested here at 0.5x typical (86 locations), so there are fewer rival pages for those searches.
Residential remodelers is also the fastest-growing category, up 42.3%, so the competition is still building. Physicians offices went the other way, down 21.4% to 275 locations. The tiniest competitors are in landscaping services: 112 of 120 locations (93%) have fewer than five employees.
A word of caution: these are business counts and say nothing about searches. No keyword search volume or traffic figures are claimed here; a crowded category means more sites in the race, not a prediction of results.
New construction
New Homes in Staten Island: Below the 2022 Peak, Turning Up This Year
New homes authorized by building permits. Source: the U.S. Census Bureau's Building Permits Survey (annual county files, with the year-to-date bars covering the same months in each year). Keep in mind that permits are approvals, not completed homes.
Staten Island authorized 895 housing units in 2022 and 508 in 2025, about 43% fewer; 2025 still works out to 10.4 units per 10,000 residents, less than in 80% of counties. For January through August, permits are running at 470 against 271 a year earlier (+73.4%).
The construction-linked categories already most contested in Staten Island are residential remodelers (2.7x typical) and electrical contractors (1.5x typical). SEO builds gradually, so the time to start is before the demand arrives; pages that are already indexed and ranking meet new households first.
Similar markets
Which Markets Look Most Like Staten Island?
These six counties are the nearest matches to Staten Island in our 400-market set when we compare size, income, local-search competition, small-business mix and growth together.
| County | Score | Residents | Growth since 2020 | Local-business change since 2017 | Locations under 5 staff |
|---|---|---|---|---|---|
| Staten Island, NY (this market) | 56.3 | 490,687 | -1% | +2% | 65.6% |
| Essex County, NJ | 56.5 | 851,117 | -1.4% | -1.1% | 63.9% |
| Passaic County, NJ | 68.9 | 513,395 | -2.2% | -2.4% | 67.6% |
| Bristol County, MA | 66.7 | 581,841 | +0.5% | +4.6% | 64.5% |
| Hudson County, NJ | 43 | 705,472 | -2.7% | +3.1% | 64.4% |
| DeKalb County, GA | 54.9 | 762,992 | -0.2% | +7.9% | 65.4% |
| Union County, NJ | 71.6 | 572,726 | -0.5% | +0.4% | 62.9% |
These are the six markets among our 400 that match this one most closely on size, income, local-search competition, small-business mix and growth. Same sources as above.
Essex County, NJ is the closest match, scoring 56.5 against Staten Island's 56.3. Union County, NJ is the furthest from it, scoring 71.6. Union County, NJ has 62.9% of its local-search locations under five employees against 65.6% in Staten Island. If you already invest in SEO in one of these markets, the comparison shows how similar the competition is, not what your results will be.
Do the math
An SEO Payback Calculator for Staten Island Businesses
SEO is a monthly cost that pays back gradually, so the question that matters is how many new customers it must bring in to cover itself. Fill in what a customer is worth to you and pick the plan you are considering.
The pieces of SEO
SEO Services for Staten Island: Local SEO, Google Maps and AI Search
Google Maps optimization
Profile optimization, citations, weekly posting, rank tracking and review management, so you show up in the map results when Staten Island customers search nearby. About Map SEO.
Optimization for AI search
Pages and business information structured so AI tools have clear, consistent facts to draw on. A mention in an AI answer cannot be guaranteed by anyone; this improves the odds.
On-page and content
Technical fixes, on-page optimization and written content that answers real customer questions, published every month on every Organic Growth plan.
SEO services, an SEO agency, an SEO company, local SEO, organic search, search engine optimization: different words for the same work of getting Staten Island businesses found on Google, Maps and AI search. Want ads as well? We manage Google, Bing and Meta (Facebook and Instagram) too, and you keep one account manager and one monthly report.
How it works
Our SEO Process in Staten Island
Research first
We study your services, your service area and your competitors, review your website from top to bottom, and write a six-month plan. It is included in your monthly rate.
Build the pages
RankGuarantee™ produces a dedicated landing page for each service in every city you cover, and your website gets on-page work and technical fixes.
Google Maps, content, AI search
We optimize your Google Business Profile, citations and reviews, write and publish Strategic Content Assets, and structure your pages so AI search can use them.
Track, report, expand
Your account manager walks you through a monthly Search Console and Analytics report, and we expand into the pages and topics the numbers support.
What it costs
SEO Plans and Pricing in Staten Island
No plan has a setup fee or a contract. Onboarding comes with the monthly rate: research, an audit and a six-month plan. Ask our CEO which plan fits.
Questions
Staten Island SEO Services: Your Questions Answered
What does an SEO agency charge in Staten Island?
Our fees are flat and monthly with no setup fee and no contract: $495 for RankGuarantee™ landing pages, or $1,495, $2,495 or $3,495 for the Silver, Gold and Platinum Organic Growth plans. Gold and Platinum include a fully managed, custom-built website.
How long does SEO take to work in Staten Island?
SEO builds gradually, and nobody can promise a date. The speed of the climb depends on the competition in your category, the strength of your website and Google Business Profile, and how much we can build. In Staten Island, residential remodelers is especially contested (2.7x a typical county), so expect that category to take longer. We plan in six-month cycles, with no contract, and report monthly.
Is Staten Island a competitive market for SEO?
About average. Staten Island scores 56.3 on our Local Search Competition Index, ranking 651st of 1,822 counties with 20,000+ residents and 264th of the 400 markets we cover. Residential remodelers is the densest category here, at 2.7 times the typical county. Fewer than five employees work at 65.6% of local-search locations, which often means thin websites to outrank. That is a reason to start early: consistent SEO tends to keep its position where fewer rivals are building.
Which local businesses compete for search in Staten Island?
Across the fifteen categories we track, the largest by employer locations in Staten Island are residential remodelers (400), full-service restaurants (327) and physicians offices (275). Measured against a typical county, the most contested are residential remodelers (2.7x) and beauty salons (2.0x). A large or crowded category does not settle whether SEO will work for you; it shows how many other sites would be in the results with you.
Do you optimize for neighborhoods as well as Staten Island as a whole?
Yes. RankGuarantee™ builds local landing pages for the services and the places you serve, and in a dense borough like Staten Island that means pages aimed at the neighborhoods and nearby areas where your customers actually are, alongside your Google Business Profile.
Do you do local SEO and Google Maps optimization?
Yes. All Organic Growth plans include Google Business Profile optimization, citations and review management, plus on-page and technical SEO, strategic content and AI search (GEO) work. Map results matter most for searches such as "near me", and most of the local categories in Staten Island rely on them.
Does SEO affect whether ChatGPT and Google's AI mention my business?
It can help. We include AI search (GEO) optimization in our plans: clean, structured pages and consistent business information give AI tools more to draw on. No one can guarantee a mention in an AI answer, and we do not promise one, but the work behind rankings is also the content those tools draw from.
SEO or Google Ads: which is right for a Staten Island business?
Frequently both. Google Ads can bring calls within days, but each click costs money; SEO takes longer but keeps working with no per-click charge. If you need leads now, start with ads (we manage Google Ads, Bing and Meta too) and let SEO build the asset that reduces your reliance on them.
Do you require a contract, and what does the monthly fee cover?
You can cancel anytime and there is no setup fee. Each month you get the keyword research, website audit and six-month strategy to begin with, then the pages and content in your tier, rank tracking, and a single account manager familiar with your Staten Island business.
Nearby
Also Serving the Counties Around Staten Island
Do your customers live outside Staten Island? These counties are the closest, measured from center to center:
- Brooklyn, NY: around 11 miles away, 2,561,225 residents, Local Search Competition Index 47.4
- Union County, NJ: around 11 miles from here, 572,726 people, Local Search Competition Index 71.6
- Hudson County, NJ: roughly 12 miles from here, 705,472 people, Local Search Competition Index 43
- Middlesex County, NJ: about 16 miles out, 863,623 people, Local Search Competition Index 60.4
- Essex County, NJ: around 17 miles out, 851,117 people, competition index 56.5
- Queens, NY: roughly 17 miles out, 2,252,196 people, index score 57.9
Sources and method
How We Built This Staten Island Page
Every figure on this page comes from public U.S. Census Bureau data, worked out identically for every county, so Staten Island can be compared with any other market. Client account data is not used, and we publish no search volumes, traffic or client rankings, because results vary by business.
- Last updatedOctober 16, 2026
- SourcesCensus population estimates (2023), County Business Patterns (2017, 2022), Small Area Income and Poverty Estimates (2023), the Building Permits Survey (2021 to 2026 year to date), Gazetteer files.
- MethodThe Local Search Competition Index and the numbers derived from it are explained on the methodology page. See every market in the index.
- CorrectionsSee something wrong? Email hello@getphound.com and we will compare it with the original Census data.
Get in Touch
Let's Talk About SEO for Your Staten Island Business
Tell us what you sell and which parts of Staten Island you serve. We will show you what an SEO plan looks like for your business. To book a strategy session with our CEO, call 610-825-4363 or email hello@getphound.com.